I was listening to an interview with Samantha Wills on the wonderful ‘Seize The Yay’ podcast and she said this:

“They can replicate your product and your packaging, but your journey and the human element behind your brand is something they can’t replicate”

This was something that really stood out to me, as it’s what I talk about all of the time in my courses and with my clients. Telling YOUR story, and not hiding behind your products.

Yes, your products might be amazing and unique – but you will have competitors. You will have people that will copy your ideas. The only thing they can’t copy is YOU, and that’s what makes your brand unique and what will allow you to connect to your audience.

And if you want a success story from someone who has been the face of their brand from day 1 – Samantha Wills is the perfect example (her name is literally the brand name!)

So if you’ve been playing small and hiding behind your products, it’s time to step up and show yourself to your audience and customers.