When the Facebook Pixel comes up in conversation, the initial response I usually get is WTF is that? 😂 

You may be wondering, why is this Pixel so important? Without it, Facebook won’t have any idea of what is actually happening on your website. They can’t read your Google Analytics or your Shopify Analytics so the Pixel basically provides Facebook with their own analytics. By installing it on your website, you are giving Facebook the tools to be able to see everything that’s going on and optimise your ads so that they work harder for you.

This means that you want to make sure that you install the Facebook Pixel on your website ASAP, even if you don’t plan to run ads yet. Do not wait, do it now so that it can start building up data that can be used for when you do start to run ads.

In today’s episode of eCommerce Brand Builders the podcast I dive deeper into the Facebook Pixel and chat about what it actually is, more reasons why it’s important to install on your website and how Apple’s iOs update has affected data and tracking so far.

If you want some more help on setting up all of the tech when it comes to the Facebook Pixel and learning everything else that comes with Facebook Ads, my course Blossoming Facebook Ads is for you! It’s available all the time and shows you exactly what do to successfully set up and run your own converting ad campaigns. Join now and get access straight away here.

What are you waiting for? Stop what you’re doing and go install your Pixel! Let me know how you go with it 🥰