The buyer journey is so important, but so many businesses fail to think about every stage of the buyer journey. Spoiler alert – if you have even one element of the buyer journey that isn’t perfect? You’ll be losing out on sales!

Let’s get back to basics – the buyer journey is the process your customers go through from first hearing about your business to becoming a customer. This is usually different for every business – but here’s an example of what it could look like.

– Potential customer sees your Facebook ad introducing them to your business and speaking to their pain points. They now have  a problem that needs solving!

– They click on the ad and have a look at your website, read your about page and look at the prices of your products

– They follow you on Instagram, but don’t purchase from you yet

– A few days later, one of your posts come up in their feed. This is an educational post that speaks to their needs and desires

– They click on your website again, but get distracted

– A few days later they are retargeted with your Facebook ad that gives them a 10% discount to purchase

– They make the purchase – Yay!

Now depending on your product, this buyer journey could be much longer, or much shorter. Do you see how in my example the customer was constantly being targeted by the business? Imagine if one of these steps didn’t happen – they probably wouldn’t have made their purchase and the business would have lost out on a sale.

This is why every stage of the buyer journey is so important! If your website sucks and it isn’t easy to make a purchase, if you’re not active on your social media and posting valuable content, if you’re not retargeting people through Facebook Ads or email marketing – you’re probably missing out on sales.

Pretend you’re a customer and go through the journey of making a sale and make sure each step is on point.