I want to talk about hashtags because in the last few months of 2022 there was a lot of talk about them, with most of it coming from a video posted by Adam Mosseri, who is the Head of Instagram, on his account @mosseri.

After this infamous video that mentioned hashtags, a lot of social media marketers really took it and ran with it. This quickly lead to a lot of misinformation going around which really hurt my soul, as it always does! I had a lot of business owners messaging me confused as hell not knowing what they were supposed to with hashtags, and I was as well in the beginning.

I saw people online starting to blame this “new update” on their engagement dropping 🤔 There are a few problems with this because it means that you are relying on hashtags for your engagement when they are used to get extra eyeballs on your post, not for engagement.

In today’s episode of eCommerce Brand Builders I chat through this in more detail plus talk about my own hashtag strategy, whether they should be in the caption or in a comment and what hashtags can do to benefit your account.

Purchase my e-book The E-comm Guide To Social Media Success here.