I speak to a lot of people who are wanting to start investing into Facebook Ads, but they’re scared. They are scared because they have no idea what they are doing (which is totally understandable), but also because they don’t know if they are ‘ready’ for Facebook Ads!

A quick disclaimer, you can start Facebook Ads before you have a few of these things – but for best results (and for the results you see my clients getting on my socials) these things are vital 🙌🏼

1. Your Facebook Pixel Installed – now this is NON-negotiable. Your Facebook Pixel sits on your site and tracks everything that happens when someone visits – viewing certain pages, purchases, add to carts, leads etc. The sooner you get this on your site (even if you aren’t ready to dive into Facebook ads) the better, as this will start building up data! If you don’t have your Facebook Pixel installed, head to Google and look up the instructions for your specific website platform.

2. Know Your Target Audience – when I take on clients I always ask them for their target market in the onboarding process. Some of the time they have no clue! To know what audiences to create on your Facebook Ads you *need* to know who you want to target. You also need to know their pain and pleasure points so you can speak directly to them through your copy.

3. A Warm Audience Ready To Buy – if you have no social media presence, 0 website traffic and no email list? You’re not ready for Facebook Ads! I always recommend warming up your audiences through organic marketing techniques before investing in Facebook Ads, or you will be throwing a lot of money at ads that don’t always result in conversions straight away.

4. High-Quality Creatives – you need a range of quality creatives to use on your Facebook Ads. Usually, this means photos or videos from a professional photographer. It totally depends on what your audience resonates with, but through my experience I’ve found lifestyle shots work the best on ads! Crap, pixelated photos that don’t show your products in the best light will NOT work.