Time and time again I see people worrying about how many followers they have on their socials. It’s time for a truth bomb – your follower number DOESN’T MATTER 😮

What does matter? Your relationship with your followers. If you have 4000 followers that you purchased (PLEASE never buy followers 😳), or that followed you from a giveaway, but they don’t engage with you or really even ‘care’ about you – you might as well have 0 followers.

On the other hand, if you have 100 followers – and you get 20 comments on each post, are having conversations in the DMs daily, and your followers are in your target market? You’ve hit a gold mine!

Followers are a vanity metric. It was popular to buy followers back in the day, because people would look at your follower number as soon as they hit your profile. But now? Instagram is all about engagement and relationships. If someone lands on your profile and sees you have 10k followers, but then on your recent post you have 3 comments and a handful of likes? I can guarantee you it will turn them off!

Something I recommend people doing (especially if they have had Instagram for a few years) is going into their followers and clearing out people that aren’t in their target market or don’t engage with them. Yes, you will have fewer followers, but your followers will be the RIGHT people that will actually purchase from you in the future – and engage with your content.

Focus on relationships first, metrics second 🙌🏼