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I’ve been seeing a lot of people doing some ‘shady’ things on the gram (Instagram if you were confused 😂) recently – and it breaks my heart because I know that these businesses do think that these things will help their business, but it really does the opposite.
Here’s what I have been seeing happen a lot, and what I think you should look out for as a small biz.
– Using influencers that promote every product under the sun. I’ve seen a lot more of these influencers coming up – and a lot of them are ‘micro’ influencers. Yes, micro-influencers usually have a good relationship with their audience and a higher engagement rate – but if they are promoting products in every single one of their posts, and don’t seem to have any values surrounding what they promote – their followers will know this and won’t trust them 😫
– Only posting promotional content. SO many businesses do this that haven’t had any social media education. Just think about it, why would someone follow you to have your products constantly shoved in their faces 24/7? And the same type of promotional posts all the time ‘Our new product is on our site now’ – it’s boring and not engaging 🙅🏽♀️
– Follow loop giveaways. You’re probably sick of me talking about this #sorry, but it seems to be really popular at the moment. These follow loops with 10+ brands that have nothing to do with each other – well the people that are entering are the people that want free shit. They’re very likely not going to stick around, so do you really just want followers for followers sake?
So there you have it! If you have been doing these things don’t stress, but I do recommend changing your approach. As always, here to answer any questions you have!