Have you heard people say that social media schedulers decrease your reach? That’s a myth that I’m here to bust! 🎉

When done correctly, using a scheduler will actually increase your engagement because it means that you have been thoughtful and intentional. You’ve mapped out your content strategy, identified the types of content you need to create and once it’s scheduled, you have so much time back to focus on other areas of your business.

With that being said, if you do set an entire week of content to auto post and then disappear and don’t engage with your audience, then yeah you can expect your reach and engagement to decrease. Your social media can’t work if you’re not there! 

Today on the podcast I’m speaking to Christy who is the founder of Plann, a social media scheduler and suite. Plann has a large focus on social media strategy which is so unique in the scheduling space so I wanted to hear from her how it came to be. We also chat through Christy’s journey to creating the app and how brands can be really strategic on social media by planning their content in advance through Plann and their strategy tools.

This is one of my favourite topics and I’m so excited for you to hear this one and learn from it. There is also a cheeky discount for first-time users of Plann so make sure you check it out! 🤩