Today I’m moving slightly away from the social media world to talk about marketing and branding. This definitely plays a huge role in social media marketing but I want to provide a general overview 🙌🏼

If you are in the early stages of your business and haven’t launched yet, there are two ways that you can go about it. You can follow the lean model, where you don’t really go all out with branding and are just putting yourself out there into Facebook groups and at your local markets to test if people will buy your product. The other side of launching is where you go all out, hire an agency and spend $5000-6000 to get your branding with all the bells and whistles to then launch a beautiful brand that really sells your product.

You can go either way or be in the middle, which is where Kristy from The Startup Sisterhood likes to sit. She is a brand and marketing strategist with over 10 years of experience across the branding, advertising and marketing landscape and knows what it takes to build a successful e-commerce business from nothing – she’s created three of her own! Now she also helps product based businesses in their early stages to learn the secrets to brand, market and grow their startup into a successful brand.

I am so excited to have her on the podcast today where we dive deeper into these two models and I pick Kristy’s brain on all things launching and marketing a startup.

Grab your pen and paper so you can get ready to take some notes 🥰✍🏼