Today I wanted to talk to you about all of the noise that is out there in the eCommerce and social media space at the moment. I’ve been speaking to a lot of eCommerce business owners who are feeling not only overwhelmed, but fed up with social media altogether.

For me, I’m sick of the fear-mongering that marketers seem to love to use in their messaging. Things like ‘YOU NEED TO DO THIS NOW OR YOU WILL BE LEFT BEHIND AND YOUR BUSINESS WILL SUCK.’

Ok so not quite that, but you get the picture! A great example is the new Instagram feed that everyone keeps going on about. If you aren’t in the loop, Instagram is testing a new type of feed that will have all images and videos full screen on your phone – copying TikTok, again 🙄

I want to put emphasis on the testing part of this. Instagram is testing this, and with all of the backlash they have received I’m not confident it will end up being a permanent change. But if it is, it doesn’t mean you need to change your whole social media strategy!

I don’t believe there are many things you have to do when marketing your eCommerce business, as it is completely dependent on where you are in your business and what your goals are.

Changing your strategy because of one Instagram update is definitely not something you need to do!! 🤯

So I hope this helps you relax, and feel a lil’ bit less overwhelmed.

You are doing great things, and it’s ok to take a break from all of the noise 💕