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Have you thought about launching a subscription box? They are still quite new to Australia so I brought Michelle from Aussie Biz Chic onto the podcast to chat through her amazing marketing strategies 🎉
4-5 months before she launched the box, she created her Instagram and started to build her community. She shared the entire journey with her audience from choosing the box design, to asking what colours and products they liked along which made it feel like they had a say in creating the box.
Fast forward to now, her community is as strong as ever. She utilises a private Facebook group to really nurture her audience and hosts masterclasses that align with the theme of each monthly box.
But how did she get here? In the episode we dive deeper into her journey, her marketing ideas and talk about how she’s been able to grow her audience to get to a point where she needs to cap her members due to the demand!
I’m so excited for you to hear this one and gain some inspiration to introduce a subscription model to your ecommerce brand 😍