Branding is so important in your business because without it, your social media and marketing wouldn’t work or exist! 🙌🏼 

If you want someone to feel really empowered and inspired by your brand, your branding is how you get them to feel that. It covers every single touchpoint that is going to give someone that feeling. Not only is it your logo, your colours and your fonts but it’s also your copywriting, your messaging, your tone of voice and every single way that someone will interact with your brand. 

A lot of business owners rush into getting their logo done in the beginning of their business journey without a strategy in place. Then six months down the track, they need to start again because it’s not aligning with what they’re doing or who they’re trying to target and it’s not helping them standout in their industry.  

Starting with a strategy helps you know what problem you’re solving, who your target audience is and what your mission and purpose is. Once that is all clear you can start on your logo, then your colours and style and your packaging. 

I sat down with Jess from Complete St for today’s episode of the eCommerce Brand Builders Podcast to chat all things branding. Complete St is a creative agency specialising in branding, marketing, printing and packaging – they do it all! We cover what branding actually is, how to be consistent with it and how to be branded on social media. 

I’m so excited for you to listen, let me know what you think! 🥰