Much too often in the business world (and especially the eCommerce space) I see people focusing on quick wins and not thinking strategically about their long term business growth.

Instagram stories are mostly seen as a way for people to show their day to day life. A lot of businesses think that Instagram stories aren’t necessary for their business to grow. BOY are they wrong!

As a product-based business, you might think that showing your face or telling people about yourself isn’t relevant at all to your business. Well… that couldn’t be further from the truth!

Time and time again I see people worrying about how many followers they have on their socials. It’s time for a truth bomb – your follower number DOESN’T MATTER 😮

Organisation is one of my favourite topics to speak about (maybe just behind social media 😂) but it really goes hand in hand with your social media and staying on track.

Today I wanted to chat about Facebook Ad funnels. When I see ad accounts that are underperforming, they usually haven’t created any sort of funnel – and that is why they aren’t getting any sales! 😔

The buyer journey is so important, but so many businesses fail to think about every stage of the buyer journey. Spoiler alert – if you have even one element of the buyer journey that isn’t perfect? You’ll be losing out on sales!

I speak to a lot of people who are wanting to start investing into Facebook Ads, but they’re scared. They are scared because they have no idea what they are doing (which is totally understandable), but also because they don’t know if they are ‘ready’ for Facebook Ads!

I’ve been seeing a lot of people doing some ‘shady’ things on the gram (Instagram if you were confused 😂) recently – and it breaks my heart because I know that these businesses do think that these things will help their business, but it really does the opposite. Here’s what I have been seeing happen a […]

Although salesy isn’t in the dictionary (it totally should be), I’m sure some specific brands come to mind when you hear that word. Brands that are selling in the wrong way and not speaking to their audience. At a time like this, small businesses are going to be able to survive by selling on social media […]