Become a content queen and learn my secrets to an effective social media content strategy.
Building go-to brands and creating vibing online communities with social media strategies that actually work (and won't take over your life!)
In the early stages of your eCommerce business it’s really important to create trust of your brand so that you can sell your products effectively 🤩
One of my favourite ways to build this trust with your audience is by sharing a lot of social proof on your website and social media channels. This social proof could be anything from before and afters to product reviews and anything else that demonstrates how your product has solved a problem that your audience typically has.
If you’re in the eCommerce or social media space I’m sure you know of Tribe Skincare, and I was lucky enough to have their founder Kayla on our podcast today. In case you don’t know, they are a multi-million dollar skincare brand for sensitive skin that is now loved by over 50,000 Australians. Kayla talks about how over the last four and a half years in business, their before and after program has played a huge part in building trust of the brand. When they share this content on Instagram it doesn’t get a lot of engagement but their stats show that it drives the most traffic to their website which then turns into sales. The before and afters show potential customers that the products work and they think “Okay, I want to try this skincare. I trust this brand.” How awesome is that?!
In the episode we also chat about Kayla’s journey to how Tribe Skincare came to be today, how being the face of the brand has changed as it has grown and the ways that Tribe Skincare has adapted their marketing strategy since over the years.
I’m so excited for you to have a listen and gain a lot of inspiration from this episode 🥰