I’ve been seeing a lot of people doing some ‘shady’ things on the gram (Instagram if you were confused 😂) recently – and it breaks my heart because I know that these businesses do think that these things will help their business, but it really does the opposite. Here’s what I have been seeing happen a […]

Although salesy isn’t in the dictionary (it totally should be), I’m sure some specific brands come to mind when you hear that word. Brands that are selling in the wrong way and not speaking to their audience. At a time like this, small businesses are going to be able to survive by selling on social media […]

To drive results on your social media, you need to impact people. To do that? You need to provide value and create a community where your audience knows, likes and trusts you 🙌🏼 Let’s dive a bit deeper into that and how you can achieve it on your socials: Know – Your audience knows your name […]

In case you missed the action on my socials over the last 12 days, I’ve been running a 12 Day Social Media Level-Up for FREE for my social media followers. The challenge consists of 12 days of valuable social media tips that are quick and actionable (less than 30 minutes a day!) – so you can […]

I was a 20-year-old university dropout with no entrepreneurial experience when I decided to start my own business. Was I crazy? My last year of high school was pretty cruisy. I was accepted into my dream university course, a Bachelor of Marketing and Media, early in the year, and so I didn’t have to stress […]