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Audience research sounds so bland, but it is such a game changer for your ecomm business! Not only does it help you understand your audience but it also helps you improve the way you market your products and your brand 🙌🏼
So you know their age, where they live and what they do for a living. What about beyond that? The magic lies within the psychographics. What’s going on in their mind, what do they value and believe in? That really trumps all of the demographics and superficial customer avatar elements that we often come up with.
If strategic audience research is done the right way, it will give you insight into the way your audience talks about your products and their experiences with your product range. This is priceless for your marketing! Ultimately it gives you content buckets and ideas that you can use in your social media advertising, email marketing, on your website, in your product descriptions and more.
In today’s episode of the podcast I had an awesome chat with Nadine from CAN DO! Content. She is an incredible strategic copywriter and really focuses on every single touchpoint of the customer journey, which is so so important in eCommerce. We talk about her unique take on copywriting, how to keep your customer engaged at every stage of the customer journey and dive deep into audience research and how you can clearly define your target customers.
I know you’ll learn a lot so get those notepads ready and let me know what you think 🥰